Include men and women who are professional, very competent, but who also show a human touch and empathy.
The quality of the services provided by CAVACs as well as the key role they play in the legal process has been well recognized, but there is still a need to promote the use of this resource and break up the circle of isolation for crime victims, their relatives and witnesses.
In order to achieve this objective, the government of Quebec has launched launch a promotion campaign "You are not alone!" that appears on television, in newspapers and cinemas.
«Since we are all concerned by the well-being of all peoples, Desjardins Sécurité financière supports the Crime victim assistance centres in order to promote and acknowledge the importance of their action ».
Desjardins, Sécurité
Financière.
Mr Martin Laroque, a comedian well-known in Quebec for his social activism agreed to take part in this campaign which aims to make Quebec residents more aware of the services offered by CAVAC. Similar promotion campaigns to the ones have been organized around the world… However, this one has its own distinctive features:
• The recognition by the government of Quebec of the importance of the work undertaken by CAVAC and their contribution to Quebec society is underscored through:
1. A 30 % increase in the budget by compared to the previous year. The budget is currently estimated at 7.4 million Canadian dollars.
2. The participation of the Ministry of Justice in launching the 'media' promotion campaign.
• The financial institution, Desjardins Sécurité financière, has contributed 100,000 Canadian Dollars to the campaign.
• An Quebec comedian, well-known for his social activism, participated in the promotion campaign.
« Each dollar invested in the assistance
of crime victims
results in real savings of the social
costs related to
victimization ».
